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Cigarette packaging serves as a branding vehicle, conveying essential information about the product and capturing the brands essence

Furthermore, we saw that in terms of motivation to switch brands, disclaimers did not affect interest, even though the advertising claims did increase interest in cigarettes with misleading claims

As part of the research - published in the journal Ecotoxicology and Environmental Safety - academics sampled locations around the city of Cambridge and found areas with as many as 128 discarded cigarette butts per sq metre

And in 2018, many Sams Club stores Walmarts warehouse chain stopped selling tobacco products