Market Overview and Regional Dynamics The global lighter industry is mature, with a steady growth outlook
and menthol Over half (53.4%) of students currently using e-cigarettes reported using flavors with ice or iced in the name Type of Device The most commonly used device among current e-cigarette users was disposables (66.3%), followed by prefilled/refillable pods or cartridges (12.0%) Commonly Used Brands The most commonly reported brands reported among current e-cigarette users were: Geek Bar (64.1%), Elf Bar (21.5%), Lost Mary (19.8%), Raz (19.5%), and Vuse (15.9%) 2025 Findings on Youth Use for Nicotine Pouch Products Current Use 1.7% of students (460,000) reported current use of nicotine pouches Frequency of Use More than 1 in 6 (17.6%) youth nicotine pouch users reported using nicotine pouches daily More than 1 in 4 (26.3%) youth nicotine pouch users reported using nicotine pouches on at least 20 of the last 30 days Flavored Nicotine Pouch Use More than 9 out of 10 (90.8%) current nicotine pouch users used flavored nicotine pouches, with mint flavors being the most popular, followed by fruit Commonly Used Brands The most commonly reported brands reported among current nicotine pouch users were: ZYN (69.2%), on
[53] Colon cells with reduced ability to undergo apoptosis in response to DNA damage would tend to accumulate mutations, and such cells may give rise to colon cancer
Reynolds Tobacco Co., Winston Salem, N.C
