If adult smokers were less addicted to combusted cigarettes, they would likely smoke less and may be exposed to fewer harmful chemicals that cause tobacco-related disease and death." The exposure modification orders specifically authorize the manufacturer to market "VLN King" and "VLN Menthol King" with certain reduced exposure claims regarding nicotine, including: "95% less nicotine." "Helps reduce your nicotine consumption." "...Greatly reduces your nicotine consumption." When using any of the reduced exposure claims in the product label, labeling or advertising, the company must include, "Helps you smoke less." The FDA also recommends that the labeling and advertising include the statement, "Nicotine is addictive
Tobacco e-liquids are available in compliant nicotine strengths (including 5 mg, 10 mg and 20 mg) and work well in most pod kits designed for smooth, consistent vapour output
Jackie Parker, the national chairman of real ale enthusiasts group Camra, said the freeze would no doubt go some way to keeping the British pub-going tradition affordable
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