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The top four reasons given for not trying vapes are: I dont want to substitute one addiction for another (25%, Figure 21) I am concerned they are not safe enough (20%) I do not want to quit smoking (11%) I do not think they will help me quit or cut down (8%) Four in ten smokers (41%) have tried but no longer use vapes

When making the transition from smoking to alternative nicotine products, the options available can feel overwhelming

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This was followed by 3 focus groups (range 48 participants), and an individual interview with 1 participant who could not attend the focus groups, to understand participants rationales for their ratings and factors that influenced their perception of importance of outcomes (Appendix 3)