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New York Times bestselling author of Collapse and Guns
His work is at once surprising and sobering
Crack it open and start innovating today
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The Advertising Concept Book : Think Now, Design Later Tähtivaeltaja Award (2020) New York Times bestselling authorIn creative advertising, no amount of glossy presentation will improve a bad idea. That's why this dedicated to the first and most important concept. Structured to provide both a complete course on advertising and a quick reference on particular topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition includes a
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