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Marketing Planning and Strategy Condition:Like New Publisher: MURDOCH BOOKS

SKU: 88113541300

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Description

Publisher: MURDOCH BOOKS

the self-imposed "exile

The book explores love

What would happen if a top expert with more than thirty years of leadership experience were willing to distill everything he had learned about leadership into a handful of life-changing principles just for you

Marketing Planning and Strategy Condition:Like New Publisher: MURDOCH BOOKSWritten for the capstone course in marketing or marketing strategy, Marketing Planning and Strategy will help students develop strategic marketing skills essential for today's global competition. This text focuses on marketing strategy from the viewpoint of the business unit, and clearly distinguishes marketing strategy from marketing management.

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