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Health effects of smoking tobacco Smoking tobacco has serious negative effects on human health

To eliminate smoking, cigarettes have to lose their coolness and be seen as what they are: a disaster

In 2009, the authorities raised taxes on cigarettes to raise money and deter smoking, [Source: Associated Press, December 29, 2013] Even though smoking is banned in public places like schools, railway stations and government buildings enforcement is spotty and it is not uncommon to see men smoking below non-smoking signs in the cancer wards of hospitals

Without a meaningful market share to defend, the brand had little to lose and nothing to dismantle