The marketing of e-cigarettes is currently only mediated by a voluntary industry code and advertisements are commonplace
Ldicke F, Ansari SM, Lama N, Blanc N, Bosilkovska M, Donelli A, Picavet P, Baker G, Haziza C, Peitsch M, Weitkunat R (2019) Effects of switching to a heat-not-burn tobacco product on biologically relevant biomarkers to assess a candidate modified risk tobacco product: a randomized trial
British public health minister Jane Ellison said the UK government would not allow the tobacco industry to dictate policies and hailed Thursday's ruling as "a victory for a generation that will grow up smoke-free"
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