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[77] Targets [edit] "[A]dvertising for low delivery or traditional brands should be constructed in ways so as not to provoke anxiety about health, but to alleviate it, and enable the smoker to feel assured about the habit and confident in maintaining it over time." Unwilling smokers: customer retention [edit] On average, smokers start as adolescents and make over 30 quit attempts, at a rate of about 1 per year, before breaking a nicotine addiction in their 40s or 50s

14 Motivational interviewing is also observed to slightly increase quitting rate 15 and may be beneficial in combination with first line pharmacotherapy

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Adult smokers who cant or wont quit nicotine but want to reduce exposure to toxic substances