We are super excited to have our first manufacturer showcase at the 2024 Kuttawa Cannonball Run, said Terry Martin, who organizes the event with Jeff Hoefling and Stephen Miles
[1, 2] Following resolution of the patent dispute, in March 2025, Philip Morris International reintroduced their iQOS products first in Austin, TX at pop-up stores, mobile units, and bars, where IQOS coaches would promote the product and teach consumers how to use it, later also expanding to sell HEETS, the heated tobacco sticks used in iQOS devices, in convenience stores including 7-Eleven, Circle K, and Murphy USA
Although teams do not write it into contracts that smoking is forbidden, today's players probably don't need the warning
others switched to what they perceived as healthier alternatives, such as filtered cigarettes or menthols