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Its 'ITC Well-being Out of Waste' (WOW) initiative and precision-agriculture programs for tobacco growers represent a major ESG pivot, aligning the company's tobacco operations with globally rising sustainability standards

To follow these laws, the teams had to get creative

As part of the change, companies are adjusting their marketing, calling on smokers to drop cigarettes and switch to the new smoking technologies, even though cigarettes are still the industry's main product

Instead, the FDA proposed a new set of graphic warnings designed with a narrower goal to inform consumers of some of the lesser-known but serious health risks of smoking (Federal Register 2019: 42754)