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The graph below shows the growth in teens: Number of US vapers in millions Source: CDC 39 A few quick facts The US is the largest market in the world for vape products worth US$6.2bn in 2020 3 9% of US adults vape regularly or occasionally 14 Oklahoma has the highest rate of e-cigarette usage, followed by Louisiana, Nevada, Ohio, Tennessee, and Kentucky 5 Washington, D.C

Perhaps predictably, social media has spawned cigfluencers like Jared Oviatt, whose poison of choice is Camel Blue

for its cigarette tax of $3.51 per pack (enacted July 2013), compared to the national average of $1.93

Consistency in draw, burn rate, and moisture levels increases consumer satisfaction