How To Make A Benta- Anecdotes, Lectures & Articles from the Advertising Wars Fiction a lucky scavenger will find

a lucky scavenger will find gold or a watch

” -Publisher Ramoncito Ocampo Cruz

National Shrines

this book is a tribute to ancestors who have passed on

How To Make A Benta- Anecdotes, Lectures & Articles from the Advertising Wars Fiction a lucky scavenger will findHow to Make a Benta is partly an autobiography and a virtual history of Philippine advertising over the past half century. The author worked in broadcast production, copy, creative direction, account management, PR and general management before becoming president and CEO of Advertising & Marketing Associates, one of the leading agencies in the Philippines. He immigrated to the U. S. in the late 80s to set up his own agency, Minority Media Services,