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What weve found is that plain packaging has tremendous effects on reducing the appeal of these deadly products. Fong said cigarette packages are designed to deceive consumers into thinking some brands are less harmful than others

In this case, its about policing campaigns

Research published this month from New Zealands Otago University found young non-smokers and former smokers saw flavour capsules as more appealing, and were more likely to experiment with these than with unflavoured cigarettes

Technology will likely introduce an alternative ritual soon enough that will replace a cigarette after smoking. Humanity has an ingrained desire for ritual