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Creative Arts Marketing Format:eBook this introductory text has been

SKU: 21935619113

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Description

this introductory text has been a classroom favorite for 85 years

EAN: 9780736238854

Includes notes for parents and teachers

EAN: 9781424046089

Creative Arts Marketing Format:eBook this introductory text has beenCreative Arts Marketing 3rd edition is a long awaited update of a classic and influential text. A ground breaking book when first published, it covers the core concepts of marketing and management as they apply to the arts and heritage industries with a depth that is still unrivalled. With an emphasis on global case studies, practical examples and discussion questions and an author team that draws from rich and varied experiences in the arts

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