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'The winning bidder can grab a piece of internet history as only one exclusive dress in white and gold has been made and will go up for auction until Sunday.' Roman Originals are producing a limited run of the white and gold dress, one of which will be auctioned off on eBay for Comic Relief David Horwich, creative director of 100% Digital, who shot the new images, told MailOnline: 'London is the fashion capital of the world and were privileged to have shot the first ever genuinely 'White and Gold' dress here today in our studios