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Part of Marlboro's campaign mission, according to scholar Katherine West, was to convince male consumers that the filter did not change the (as one ad put it) man-sized taste of honest tobacco. While they originally concocted a campaign that presented a variety of macho archetypes, dubbed the Tattooed Manconstruction workers, mechanics, Navy officers, weightlifters, all bearing a black hand tat suggesting a heroic though dissolute pastthe cowboy was so successful that they soon abandoned the series and devoted all their energy to that single image of masculinity on the frontier

It all seems to pan out favorably for Pointful Korea, and is quite in line with its brand slogan, Smooth Beginning & Sweet Ending

Use of e-cigarettes related to quitting smoking did not differ significantly between males (41.2% b ) and females (32.1% c )