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and on the brilliant
and sheer inspiration behind each work
and in the end
as its five interrelated families—American
Services Marketing Audie Award for Business (1998) and on the brilliantSignificantly revised, restructured, and updated to reflect the challenges facing service managers in the 21st century, this book combines conceptual rigor with real world examples and practical applications. Exploring both concepts and techniques of marketing for an exceptionally broad range of service categories and industries, the Sixth Edition reinforces practical management applications through numerous boxed examples, eight up to date readings
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